There’s a quote by Will Rogers, “You never get a 2nd chance to make a good first impression.”
This is especially true when it pertains to email marketing. People are far savvier these days. They understand that when they get on a marketer’s e-mail list, they’re going to be pitched offers and receive constant promotional e-mails.
Regrettably, while people like purchasing, they dislike being sold to. This presents an issue for the majority of online marketers attempting to construct an e-mail list.
Even if you use an amazing kickback in the kind of a lead magnet, you’ll frequently discover that a number of subscribers will enter their e-mails, download your giveaway, and unsubscribe straight off that very first welcome e-mail you send them.
Those ingrates! How dare they! Savage … but it takes place all the time.
To avoid this from taking place, or at the minimum, minimize the number of unsubscribes you encounter right off the bat, your welcome e-mail should make a good first impression and unconsciously encourage the customer to remain on your list.
If you can do that, it’s half the battle won– and you can slowly construct a relationship with the subscriber so that they like and trust you.
Listed below, you’ll discover numerous vital tips to follow when creating your welcome email.
Follow them and you’ll make an excellent impression on your new subscribers …
Try make it Personal
People like engaging with other people, instead of faceless companies. When somebody joins your list, your welcome e-mail must have YOUR NAME on it– not a service name. The e-mail ought to originate from a person, instead of a faceless entity.
This will instantly increase your open rates. Do utilize your complete name. It’s simple to be forgotten if you have a common name like John or Bill. You need the subscriber to remember you.
A Basic subject line
Subject lines are a subject all on their own. However, in your welcome email, you’ll wish to keep your subject line simple and ‘direct’.
For example, if somebody joined your list to get your complimentary report, your subject line can be, “Download Your Free Report!“. That’s it.
Easy and simple. The customer wants the giveaway and is searching for an email that has it’s download. Tell them what they wish to see and they’ll open your welcome email.
Going for a high open rate in your welcome e-mail is essential. Do utilize a reliable autoresponder so that your emails have a high deliverability rate.
To individualize or not to individualize?
If you’re requesting the lead’s name when they’re subscribing, you’ll be able to individualize the e-mail.
However, lots of online marketers just ask for the customer’s email so that they increase their sign up rates, since the less fields there are to submit, the higher the conversions. So it all depends upon your preferences.
You may want to individualize your e-mail … or you may choose not to. The fact is that many people understand that the e-mails are personalized based upon some code in the settings and are not truly individual emails.
As mentioned earlier, people are relatively tech smart nowadays. Whatever the case, do welcome them with a ‘Hi!’ or “Hello!’ in your welcome e-mail.
Give them what they want
When the customer opens your welcome email, there’s just ONE thing they’re searching for– their giveaway. PROVIDE IT TO THEM ASAP! Ideally, within the very first 2 sentences.
Tell them they made a sensible decision signing up for the giveaway followed by … “Click Here To Download!”
Easy peasy. You don’t ever wish to make the customer jump through hoops simply to get their download. Do not have 5 paragraphs about your business slogan and irrelevant information before presenting them with the download link.
They’re new to your list and most will not have the patience to put up with any drivel.
Get their Attention!
Once they’ve clicked on the download link, the customers will normally scan the first few lines listed below the link. You may want to ask a concern or point out something related to the giveaway which gets their attention … and keeps them reading.
Tell them what to expect
Next, tell them what to expect from being on your email list. The key here is to provide a sneak preview of what’s to come.
For instance, if you’re in the ‘fiction writing’ specific niche and offered a lead magnet revealing customers how to choose a fiction category … they’ll absolutely want to know more about this topic.
The very best way to keep them on your list will be to discuss that you’ll cover topics such as plot lay out, character development, increasing tension in the story and so on … ALL IN UPCOMING EMAILS.
Your pledge of what’s in store must have a lot worth that it makes them anticipate your next e-mail and the next. That’s how you keep them hooked to your emails. Guarantee future value and they’ll stay on your list.
Share a bit about yourself
You’ll wish to include a couple of lines with some information about yourself. There are 2 reasons for this:
To start with, it reveals to the subscriber that there’s a real person at the other end of the e-mail. Second of all, it develops your credibility.
If we follow the ‘fiction writing’ example above, you may say …
“After 3 years of self-publishing (with 12 books making me 5-figures a month), I’m now passionate about helping others discover the happiness and monetary benefits of releasing their very own books. I hope you’ll join me on this amazing journey.”
With just a few lines, you’ve shown that you’re a proven entity and experienced about the topic. You’ve baited the hook with your little ‘bio’.
You can bet the customers will bite … since they require somebody to show them the ropes, and they too want to make 5 figures or more a month with self-publishing.
Don’t exaggerate it.
Keep your welcome email as short and concise as possible. Your greeting, download link, sneak preview content, bio, and so on need to be interesting, memorable and within 250-300 words.
Keep in mind, they want to go through the freebie too. Less is more in your welcome email.
Sell in the P.S.
Finally, after you sign off, you may wish to include a postscript at the end of the email with a link to something the customer can buy. This might be an affiliate product or your own product.
Curious customers will click this link and a percentage of them will really purchase the deal you’re promoting/selling. If your freebie is great, you can wager that several customers will come back to the email simply to have a look at what you’re offering. Provide the option to buy something.
For example, “P.S. See how I released my very first book in 7 days, click on this link.”. And that link takes them to a self-publishing course that you’re selling. If your sales page is great, you’ll get sales. Congrats. You just found why the money is in the list.
Treat your welcome email as a virtual handshake. Keep it basic, short and intriguing. You just have a few minutes to make a great impression.
Over the next 3-5 days, you may send an e-mail daily to your subscribers providing more worth.
Once they get used to you and understand that it benefits them to stay on your list, they’ll be devoted and be on your list for several years.
However it all starts with your first welcome e-mail. Follow the suggestions above and do it right.
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